Our brand is important to us, it is at the heart of everything we do
We have recently revisited and reinvented our written brand assets to better align them with our aspirations and passion to deliver on the company’s ambitious development roadmap.
Mission
Superior performance made accessible to power an exciting, sustainable future.
Vision
To engineer and manufacture powerful, compact, efficient electric drives and to make them accessible to clients with bold ambition.
Purpose
To build a successful and respected business through technical and process innovation, reliable manufacturing and customer experience excellence.
Our brand values
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Technology
We embrace transformational ideas in how we engineer and manufacture our drives and support our clients.
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Accessibility
Creative use of technology makes superior electric drives available for demanding applications.
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Quality
Commitment to the highest quality level is the common connection for all our activities.
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Excellence
Belief in the pursuit of excellence across our organisation is the power source for success.
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Sustainability
We are powering a sustainable future full of exciting possibilities.
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Personality
We’re a positive, achievement-oriented team. We take ownership and value and support each other to be the best we can be.
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Integrity
We conduct our business with clarity, sincerity and respect for our suppliers and clients; integrity fosters trust and builds bonds.
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History
As we aim for the top we expect challenge; we are driven by boundless energy and passion to achieve pole position.
